Let your brand evolve naturally

We understand the pressure of getting every little detail of your business’ launch absolutely perfect. It’s natural to get caught up in the details and want everything to be just right before you actually get your business up and running. We’re here to tell you that it doesn’t have to be perfect, you just need to get started. We’ll say it again and again: your branding does not need to be perfect right out of the gate. We want to relieve some of that stress and help you consider how your brand will transform naturally over time- all on its own or with a little bit of help from a brand strategist.

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Measuring your brand's sustainability

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Let's take one of our clients as an example. Life of Lashes is the poster child for how a brand can continue to evolve into its full potential. Alexis, the ambitious and driven owner of Life of Lashes, brought an incredible amount of passion to the table, but just needed support on how to transform her brand's vision into a reality. After conducting a comprehensive website and brand audit to evaluate the blindspots in her current brand strategy, we were able to create a visual brand that better matched her values, mission, and business goals. We chose to simplify her current logo and evolve it to better fit her vision of luxury, beauty, and elegance. Life of Lashes’ original branding just needed some help to transform into their next chapter.

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This type of brand evolution is not unique to small businesses, it’s the case for companies across the board. Take Google, for example, which launched its first official logo in 1997, and is barely recognizable as the brand today. Over time, their logo continued to transform to better match the times and better reflect their values as a company.  This case is not unique, most major brands you can think of (like Apple, Starbucks, etc) today didn’t get it perfect initially, but they knew brand growth was inevitable along the way.

At some point in time, you’re bound to fall out of love with your visual branding and that’s okay! It happens to all of us. No seriously, it does. One day you’ll decide that your brand is ready for a new chapter and not only is that okay, but that is also a great thing. Your business will continue to adapt and evolve into exactly what is supposed to be.

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Conclusion:

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Revv strives to offer our clients the best of the best when it comes to branding and graphic design. By partnering with local creatives and freelance designers we are able to create impactful and stunning designs for our client projects. Branding and graphic design, no matter how good, is an ever-evolving creative process. At Revv, we provide branding services to keep you competitive and visible in a crowded marketplace.

Schedule a 15-minute consultation to learn more about how our team of experts can support your business, or read more on the blog for quick and practical tips to fuel your marketing strategy.