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Introducing Webflow's new Logic feature

Learn about Webflow's new Logic feature

Sarah Sturch


minute read

With Logic, Webflow enables designers and developers to create dynamic and interactive experiences that engage users on a whole new level. In this article, we'll explore the exciting possibilities that the new Logic feature brings to the table and how it can revolutionize your web design process.

Conditional visibility

One of the standout features of Webflow's Logic is its intuitive conditional visibility. With this feature, you can control the visibility of website elements based on specific conditions. Want to show a different message to first-time visitors? Or display a call-to-action button only to logged-in users? With Logic, you can easily set up these conditional rules, providing a personalized experience for your users.

Dynamic content

The Logic feature in Webflow allows you to create dynamic content that adapts based on user interactions or other variables. For example, you can display personalized recommendations based on a user's browsing history or dynamically populate content from a CMS (Content Management System). This dynamic content creation capability adds a layer of interactivity and relevance to your website, engaging users and keeping them hooked.

Smart form handling

Webflow's Logic feature also introduces smart form handling, making it easier than ever to create complex forms with advanced functionality. With Logic, you can set up conditional form fields, perform calculations in real-time, and customize form submissions based on specific user inputs. This not only enhances the user experience but also simplifies the process of collecting and managing data for various use cases, such as surveys, quizzes, and interactive applications.

Streamlined e-commerce

For e-commerce websites, the Logic feature opens up a world of possibilities. You can create dynamic pricing based on user selections, show/hide product options depending on availability, or even implement dynamic shipping calculations. With Logic, you can create seamless and personalized e-commerce experiences that cater to the unique needs of your customers, enhancing conversions and boosting sales.

A/B testing made easy

Webflow's Logic feature also facilitates A/B testing, allowing you to compare different variations of your website to determine which one performs better. By setting up logic-based variants, you can test different layouts, content variations, or design elements to optimize conversions and user engagement. A/B testing enables data-driven decision-making, helping you refine your website and achieve better results over time.


Webflow's new Logic feature brings a new level of dynamism and interactivity to web design. With its intuitive conditional visibility, dynamic content creation, smart form handling, streamlined e-commerce experiences, and A/B testing capabilities, Logic empowers designers and developers to create personalized, engaging, and data-driven websites.

Whether you're looking to provide tailored user experiences, optimize conversions, or simplify complex workflows, the Logic feature in Webflow is a game-changer. Revv Creative cannot wait to implement this new functionality and unlock the full potential of dynamic web design for our clients.

Website design, no matter how good, can almost always benefit from ongoing improvements. At Revv, we provide web development and design services to keep you competitive and visible in a crowded marketplace.

Schedule a 15-minute consultation to learn more about how our team of experts can support your business, or read more on the blog for quick and practical tips to fuel your marketing strategy.

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