Comprehensive Viability Report
Our comprehensive viability reports deliver a systematic approach to identifying and addressing blindspots so you can win faster and more often.
Our comprehensive viability reports deliver a systematic approach to identifying and addressing blindspots so you can win faster and more often.
It's all about the data.
The Comprehensive Viability Report (CVR) leaves no stone unturned. Focusing on strategic alignment, our CVR allows you to truly understand what's working and what's not.
We won't let you fly blind. Our CVR identifies industry-specific KPI's to keep you on track and optimize for long-term growth.
The CVR evaluates current market positioning based on user engagement and target market needs and interests.
Based on the findings, we generate actionable recommendations to capitalize on precision, address weaknesses, seize opportunities, and mitigate risk.
Ease of navigation
Load times
Responsiveness
User satisfaction
Conversion funnels
CTA effectiveness
Click through rates
Checkout processes
Relevance & quality
Engagement
On-page activity
Social interactions
WCAG compliance
Alt text analysis
Color contrast ratio
Design elements
A well-designed user interface can increase website conversion rates by up to 200%. Are you on track?
Keyword ratings
Optimized content
Ranking positions
Page visits
Site architecture
Meta data & titles
Indexability
HTML structure
Referring domains
Traffic performance
Historical trends
Competitor analysis
Google biz insights
Local sessions
Keyword ratings
Social interactions
Find your content niche. Integrating user-generated content can increase the likelihood of conversion by 102.4%
Direct traffic
Organic search
Social growth
YOY performance
Social mentions
Reviews & feedback
Keyword ratings
Retention rates
Design cohesiveness
Industry placement
Brand performance
Modernization
Copy assessment
Voice & tone
Brand alignment
Mission & values
53% of sellers lose orders due to inadequate information or low reputation.
Sufficient information can help mitigate this.
Engagment rates
Overall interactions
Platform analysis
Content strategy
Post assessment
Voice & tone
Audience alignment
Schedule & posting
Target audience
Growth rate
Brand mentions
Industry placement
Website visits
Form submissions
Purchases
Traffic analysis
61% of consumers are more likely to purchase from businesses offering tailored content.
Engagement rates
Overall interactions
Platform analysis
Content strategy
Ad frequency
Ad reach
Industry placement
Target audience
Average ad spend
Budgets
Acquisition costs
ROI & revenue
Website visits
Form submissions
Purchases
Traffic analysis
On average, companies waste 37% of their digital marketing budget when they
do not properly monitor their analytics
Risk: Missing the initial strategy alignment with goals and audience.
Remedy: Increase accuracy with accurate data and brand assessments.
Risk: Flawed execution or ineffective implementation of the strategy.
Remedy: The numbers don't lie. Use data-backed implementation to reach your goal.
Risk: Failing to adapt or optimize strategies based on performance.
Remedy: Strategies remain strong and dynamic to changing market conditions.
Similar to baseball, you get three strikes when launching a marketing campaign. You can miss the first pitch, but you can’t afford to miss the other two if you want to win. When you strike out, you risk overspending and diminishing your results.
Yay sports
We specialize in an analysis-first technical marketing approach designed to improve performance and boost ROI.
Hours of strategic marketing expertise
Speed to market on average
Savings from site speed optimization
Increase in organic traffic YOY
Our CVR delivers a systematic approach to identifying and addressing blindspots so you can win faster and more often.
of our clients start with the convergence audit report.
average improvement rate in conversion performance in first 3 months.
We start you with a comprehensive viability report so you can end with the best results possible.
Tailored for businesses with
revenue of $500k or less.
Estimated timeline: 4 to 5 weeks
What’s included:
Website analysis
Positioning assessment
Social media strategy
Digital ads performance
Industy-specific metrics
Key suggestions & insights
Competitor analysis
Custom KPIs
Tailored for startups with
revenue of $2M or less.
Estimated timeline: 4 to 5 weeks
What’s included:
Website analysis
Positioning assessment
Social media strategy
Digital ads performance
Industy-specific metrics
Key suggestions & insights
Competitor analysis
Custom KPIs
What’s included:
Website analysis
Positioning assessment
Social media strategy
Digital ads performance
Industy-specific metrics
Key suggestions & insights
Competitor analysis
Custom KPIs
You know what they say,
"happy clients, happy life"